Understanding Marketing: 5 Common Misconceptions

Everybody seems to know Marketing. The world is full of Marketing gurus. We all talk about with a remarkable ease and confidence, though most of the times we are not Marketing professionals and not even close. What are the most frequent mistakes in understanding Marketing practices and theories?

1. Defining Marketing There is clearly a general tendency in employing the notion of Marketing within a confusing mix of Public Relations, Advertising, or Media Planning. Regardless of the degree in evolution and growing of Marketing, many of us still cannot understand what Marketing really is and only see the its extreme manifestations. Many believe Marketing is a useless, fancy field, eating up budgets and giving little in return. Others see Marketing as an artistic field, where all you need is creativity to develop a memorable ad.

2. Marketing is still confused with Communication This common mistake is, again, the result of sufficient understanding of Marketing. Marketing professionals are often thought to be responsible for creating advertisements, logos, slogans. What people usually see is the mere top of the iceberg, forgetting that there is a product, a price and a distribution strategy to be developed before even thinking of advertising.

3. Under- or overestimating the role of the marketer On one hand, the marketer is often seen as a must-have within a company, but (s)he has an indefinite role and ends up doing a little of everything (Marketing, Advertising, Public Relations, Customer Care, Account Management etc.) On the other hand we might be faced with the other extreme, where the marketer is an omniscient, all-powerful creature eclipsing everyone else.

4. Segmentation In spite of the abundance in resources and consulting services aimed at researching the consumers base, segmentation is still done intuitively at least at small-business level. Large companies might have whole departments assigned to work on segmentation research and strategy, and still not be fully failure-proof.

5. Marketing for the sake of it This is an attitude I have met in too many occasions not to mention it. People (and again, small-business owners are the usual culprits) do marketing because everyone else does it, because they heard they should do it, because it is a fashionable thing to do.

Surely, the list above is not exhaustive, and it only points at several attitudes leading nowhere on the Marketing battlefield. Marketing is surely not an art, thought it does employ a certain flaire and creativity. Marketing is not a science either, but it operates with precise instruments. Marketing is not for everyone and not to be performed regardless of the conjuncture around the business.

We should keep in mind that Marketing operations have a clear objective: increasing the profitability of a business. To bring money, to be more clear. Marketing is therefore just as important as everything else in the company: if a product has functional faults we would blame the production department, but when a product does not sell for reasons beyond production it is usually the Marketing department to take the blame.
Otilia Otlacan - EzineArticles Expert Author

Otilia is a young certified professional with expertise in e-Marketing, currently working as independent consultant. She has recently launched MarketingWHO.com, a professional Marketing Directory and she publishes TeaWithEdge.com, a Marketing and eMarketing articles portal. You can contact Otilia through her personal web site, BRAINmarketing.

Signage 'Double Take' Strategies Considered

Does the signage in your company make people do a double take? Do they look back to see what it says? Does it spark curiosity in the viewer? What I am asking is; does your company have a signage double-take strategy to capture the mind and attention of your future customers? Well if your answer is know then you need think a little bit about how to change that. You see in my company our signage does compel the viewer to take another look and to ask the question, what is that? And your company signage needs to also.

In order to get the future customer to take a double look and concentrate on your business’s signage for that extra split second as they drive buy you have to use strategies which are automatic responses of the human brain. Many people say sex sells and if you put a pretty girl in a bikini up their then they will look. Well, sure they will, now then will they remember the name of your company or the image of perfect 10 gal in the picture?

I consider you use colors and a logo, which is unique and a three or four word catchy phrase with words of no more than three syllables. Short, sweet and too the point, but not just a catchy phrase, it also must describe your product or service and say something about your customers. Do not simply pick the first phrase you come up with think hard on this as it is very important for the success of your business. Think on this in 2006.

Making Money with Electronic Currency Exchange

Although Electronic Currency Trading is not easy for the beginner to grasp at first, this is going to be a full on explanation of what is possible to achieve when you get started with the Electronic Currency Exchange Business.

Is it true that you can make money with Electronic Currency Exchanging? How can we be clear on this to understand eachother from the beginning? Most people say that it's happening everyday on this system, and if you take the proper steps, it will happen to you.

One of the Greatest things people report when they get have just started in Electronic Currency Exchanging is that it's possible to double your investment within 45 days very easily.

The moment we hear great responses from most people is when they double their investment. They inevitably will tell us they are grateful they did not miss out on the opportunity to make an easy second income.

Dxinone (previously DXGold) is the company that allows the E-currency Exchange Program to be possible. This is a company that is helping a lot of people make money, including ourselves, so our review is that it is a great company.

If you use this system to just reinvest back your profits, in a few months your portfolio grows to 5 figures even if you start with a 200 dollar investment. With some discipline for a few months the payback is very rewarding.

Want to have more time for your friends? Want to be able to spend time with the people you enjoy? More money and more time allows you these things. If these are the things you want, you may want to check out what the E-currency Trading Program can help has to offer you.

If you, like many of us, want to make more money, you will need to learn how to start Electronic Currency Trading with a lot of discipline. Keep in mind that if you reinvest your profits every time for the next 6 months, it's very likely you could have yourself a 10,000+ portfolio.

We've also noticed a pattern the most succesful investors usually follow: Getting a training program from a pro. It's faster, it will make you them more money with better strategies, and it will saves a lot of headaches from figuring it out by themselves.

Are you serious about making more money? Do you want to run an e-currency business? If your answer is yes and you really want to make more money, we recommend that you take a small commitment towards it. Take a small step today and you'll find it very rewarding in just a few months, looking at this commitment as the greatest decision you've made this year.

It's the Process that Sells - Not the Salesperson

When sales people lose sales, does this mean they were lost? The words “lost” makes one think that they lost their way along a path and something happened. In reality someone else may have stolen the order from them.

When I was a kid my mother would put 25 cents, carefully wrapped and tied into one of my fathers’ handkerchiefs. This was an attempt to prevent me from losing it. She made it so huge that I couldn’t possibly lose the giant wad of material. She would send me off to school so I could use it for milk money. By the way, that was for the week! I was a kid and it was a way for my mother to insure I would not lose something.

As you know, a sale isn’t something we can wrap and seal in a handkerchief. If it was that easy, you wouldn’t be reading this for a better solution. Let’s face it; you can’t lose something you don’t have in the first place. Although some salespeople will think they have a sale before they actually have it in their hands, the ink is drying and the delivery truck has pulled away.

Salespeople lose sales because they get lost in the process. If you have been in sales for a while you know that sales are almost 100% predictable. If we follow the sales process, we will always come to a conclusion that is favorable to us unless we skip a step or overlook something and it is always our fault for missing something. This is where we get lost.

Some salespeople don’t realize how important these steps are and that there are consequences to not following the order of these steps. Because of this, salespeople get lost in the sequence and sometimes try to skip steps of the process. This is how sales are lost. For the typical sales, non-retail I recommend a six step process with a magical seventh step that shortens the sales cycle when applied consistently. Some people combine these steps and that might be ok but you can’t skip any of them or your will lose. I divide the steps into two segments, Hunting and Farming because the first part is really hunting for the prospect and identifying the right prospects. The second part is like farming because we are building a relationship that might take months to nurture before the opportunity becomes ripe. Here are the steps in brief order.

1. The prospect must pass the “IF” test. This test is applied with questions to find out “IF” they are a real prospect, the test is ‘IF” they fit the profile of our perfect customer. “IF” they do not, we find another prospect.

2. The salesperson must then discover the “WHO” of the prospect. This is the true contact or contacts in the company or organization that we must meet with for an opportunity. This is achieved through questioning to identify the right prospect person.

3. The salesperson must then identify the “W’s” or pain points of the prospect. This is also achieved through questioning and research and an appointment is often the best way to discover this. These W’s are when, where, why, what issues that confirm our next step.

4. If we did our job in step three, we move over to the farming stage of the sales process which is really the “OPPORTUNITY” stage. Ideally we want to identify three “OPPORTUNITIES” which are solid pain points the prospect wants eliminated from their business or life. Once we have these identified, we can move to step five.

5. Step five is the easiest stage of all; it is the “PRESENTATION” stage of the sale. This is where the salesperson can combine all they have learned about the prospects problems and issues and at the right time, presents their solution. If everything was followed according to the process, the solution will be on target and received warmly for the next step.

6. Step six is the “CLOSE”. If you reach this point, the sale should be a slam dunk and a sealed deal because you have followed the process with a remedy for a solution the prospect wants.

7. The seventh step is magical because you can capture more business through a “REFERRAL” and a reference from the prospect and slip into the fourth step on the next opportunity and bypass the first three steps.

Remember, if you bypass any of the sales process steps, you lose! One of the best ways to improve sales is to focus on the process and the steps salespeople take to make a sale. Breaking up the sales process into modules and teaching salespeople how to move prospects from one step to the next is the right way to keep them from losing sales. Otherwise, you might need a very large handkerchief.

The Little Thing That Can Make You Big Money: Small Business Marketing

For the last week I’ve been listening to a 27 hour-long marketing seminar that was recorded back in 2000 and it is very interesting how the little things just pop out at you when you spend so much time immersed in a topic.

Now I don’t expect all of you to spend your time immersed in marketing the way Travis and I do on a daily basis, day-after-day.

BUT I do expect you to take the advice we give you because we’re boiling it down for you and hopefully making you think about things you wouldn’t have thought about otherwise, challenging you to do things you wouldn’t normally do and making your brain work in ways it doesn’t naturally.

But while listening I was reminded of something so simple and so critical to your marketing and business success that I don’t know if we’ve mentioned here before. I at least know I haven’t made a BIG enough deal about here.

At this seminar they were only scratching the surface of this concept…but today it is essential and if you aren’t doing it you need to start immediately and if you are doing it congratulations.

If you are or aren’t doing it you need to start utilizing it to it’s fullest potential.

So I’m sure you’re asking yourself…”Jimmy, what are you talking about??”

I’m talking about effectively and systematically collecting your prospects and customers contact information – Including email address.

Many people who market online understand this concept. But many small businesses we encounter do not get the power of this.

It’s just as important if you are a bricks-and-mortar business to do this as it is if you only operate an e-business. You need to be actively creating a database.

You’re database is GOLD JERRY!

Many businesses collect their customer’s contact info when they buy something and so do a good job at keeping it current and in a usable state and most don’t even do that. But just as important as keeping your customer’s data you also need to keep you prospect’s information.

If a lead calls up on the phone you have to have a system that collects their information. Ever notice how when ever you buy anything at RadioShack they always ask for your full address? They collect the information vigorously.

In the very least you want a prospect’s email address and their permission to send them stuff in the future. It is imperative and can quadruple the effectiveness of your marketing and significantly impact your bottom-line.

So here’s the big question…

How do you get it the info? You need to have a system that allows you to get at least the email of every prospect that calls, comes into your location or you run into in public. You need something to exchange for their permission to market to them in the future. No one is really going to give you their most valuable possession (their attention and time) for nothing.

So if you are going to have a snowballs chance in hell on getting them to give you their contact info and in turn their attention and permission to create an open dialogue and relationship you better have something they want.

In steps information and the concept of giving value first.

We’ve all heard of added value after the sale right?

Travis and I think that is BULL… You are rewarded for the value you deliver to the market place in conjunction with what you do potentially better than anyone else. And you have to deliver that value FIRST – Before a sale is ever made.

That’s how you get people attention and permission and create relationships and customers for life. That’s how you create raving fans that recommend you and talk about you to others. That’s how you get more referrals then you can handle and that’s how you can harness the power of that all elusive, best-marketing-on-the-planet-because-it’s-free Word Of Mouth Advertising.

But it all starts with rabidly pursuing and making it TOP priority to collect the contact info (especially email) of all the prospects you ever come in contact with. With email you can market to them for free in the future.

But the second part is that you list has to be kept up-to-date and organized (that’s another post in and of itself).

We discuss this concept in more detail in our “Small Business Owners Guide To The Galaxy: Jim and Travis’ Super Stellar, Out of this World, Step by Step Guide To Generating Leads, Attracting Customers, and Making Sales.”
Jimmy Vee - EzineArticles Expert Author

If you are a small business owner, solo sales representative or marketing professional and are tired of doing the same old boring marketing that gets no results and wastes your precious time, energy and cash then scoot on over to http://www.GravitationalMarketing.com and join the herds of others who devour Jimmy Vee and Travis Miller’s Mission Control Marketing Newsletter.

You will discover other juicy bits of marketing insight that will enable you to naturally attract new customers quickly and effortlessly – like gravity pulls objects to earth. Vee and Miller also have a new DVD and e-book that reveal their secret methods of Gravitational Marketing and expose how your business can be sensational and become famous on a limited budget.

Marketing Secrets Divulged

Simple as a daisy in a clear blue sky, the secrets of marketing are obvious. What you don't see, you won't readily believe. That's it. That's all there is to it. If your client can't see it, they aren't going to believe it.

The simplest language will take your further than ultra remote words that obscure the ferver of your purpose.

The K.I.S.S. principle is as focused with marketing as they are with living - the simpler the better.

So, what does your marketing ploy say about your business. Are you revealing the secrets or attempting to hide your product for later release?

A while back there was some insistence that keeping your product a secret from the consumer until their money was passing your palm was the only way to market. It depicted the consumer as a rather stupid creature aching to distribute their money for no particularly good purpose.

I personally haven't met that consumer yet. Everyone I know wants to know what they are buying, how much it's going to cost, and what it will do for them.

The real bottom line is - if you want a prosperous business, put your product out there on the front page for all to see. List the price, and tell your consumer why they should buy it. They may choose not to purchase, but at least they will be making an informed decision.

Simple as a daisy in a clear blue sky.

Marketing Guru Jan Verhoeff understands the purpose of presenting your product in an upfront manner with concise language and motivated dialogue. Let her show you how to present your best foot forward at http://www.freewebs.com/ebizblitz

Break Out Strategy for the Invisible Salesperson

Are you invisible?
We can be invisible to anyone and everyone at times. You know the feeling; it would be like trying out for an acting role with 10,000 other people dressed in the same black and white clothing. What we actually want is to stand out as if we were the only ones dressed in black and white while everyone else is dressed in a light peach clown outfit. It is a tough challenge when everyone is just like us. However, we often force ourselves into this wallpaper strategy when we conform to a prospect’s or customer’s initial request.

Perhaps you remember what it was like in high school when you wanted to get noticed by the guy or girl you were interested in. It was the little things that you tried anything and just about everything. I remember a girl named Pat that I wanted to meet more than anything and she finally noticed me in the home economics class when we worked on a project together. The only reason I took the class was to get close to her. We ended up dating and having our high school romance.

There isn’t much difference in outside sales. We try to get noticed by our clients and prospects in ways that will attract them to us more than others. We might even take a course in something new so we are closer to our client’s goals. When we are interested in someone, we want to know everything about them and will ask our friends, their friends and learn as much as we can.

Getting good information and profiling
Today we can learn a lot about a business when we use the internet and network with associates who are in the business. We are in the information age and there isn’t an excuse for not knowing something about a business, if we are really interested.

We stand a better chance of getting noticed when we know the interests and challenges of the business contact we want to do business with. Anytime we have good information and intelligence on an industry we will stand out and the client will reward us for our perspective and interest in them. We know that the best resource for learning what a client wants is to ask good questions.

Good questions come from knowing what to ask because we suspect what the client is interested in. In high school I learned that my future girl friend, Pat, was going to take the home economics course. I took the class and learned how to cook and also met Pat. What a coincidence. In business knowing about a specific service we offer which our prospect shares an interest in is ideal. If they are interested in mailing services, we must learn how to talk to our prospect about mailing services too.

Breaking the ice
Getting noticed and becoming visible to our prospects is a matter of learning what they want and filling a need. It is sometimes being in the right place at the right time and knowing we are in the right place at the right time. In sales we often make our own luck and we can accomplish this with solid research on our prospects. Asking good questions is often a key to this success. Good questions serve as great ice breakers when we have done our research.

Submitted by Steve Martinez, Founder of Selling Magic, a company focused on improving sales using technology and Automated Sales Process Management (ASPM). Steve Martinez is a sales coach, e-marketer and sales process pioneer in automation. Get more sales tips at our website http://www.sellingmagic.com.

Top 4 Promotional Materials

Sometimes a business card just doesn't cut it, and we have to look to other means for getting the word out about our business. Some of the following ideas you may have seen, others you may not have thought about. Regardless, each method is ment to help get your name out there and increase your sales.

Flyers
These can be effective for announcing events or any type of major announcement. Before you start posting, make sure you have permission first!

Brochures
Think of them like mini-catalogs, able to highlight the best or most interesting products in your line. If your company doesn't offer these, you can easily make them on your home computer. You may want to check with your company to make sure this is allowed first, and that you are able to use product pictures. Hand them out to customers and only those who show interest in your products.

Catalogs
These should be saved for your current customers only, showing the most current products you offer. If your company doesn't offer catalogs, again you can always make them at home. Don't forget to check with your company before handing them out!

Printed Promotional Products
This would include things like pens, shirts, or any other item your name and info can be printed on. Some direct sales companies offer these, while others you will have to take to a printing company. If you decide to look into something like this, be sure the product matches your company. For example, if you sell food mixes, you may want to use candy bar wrappers with your logo. Check with your company first before investing large amount of money into this.

These are just a few ideas to help jump start your business, and help get your name out there. Make good impressions - give your customers and future customer something they won't forget!

Entrepreneurs -- Do You Offer a Guarantee? Should You?

One of the suggestions that appears often in marketing information is that a businesses should offer a guarantee. On the surface, this sounds sort of scary. If I offer a 100% money back guarantee or even a partial discount, how will I ever make ends meet? Won't people take advantage of it and me? In this article I discuss some of the ins and outs of guarantees and why I offer a guarantee, making it a win-win situation for both me and my clients.

What are the benefits of offering a guarantee?

* A guarantee reduces the risk a client/customer feels they are taking by either hiring us for a service or buying our product(s). Ask yourself of you are ever swayed by a guarantee. I know I am, even though in all my years of buying I think I have only returned one item.
* A guarantee shows that we have confidence in our product and/or service. A well known speaker, Fred Gleeck, who sells thousands of tapes and other says that if we are afraid to offer a guarantee, it means that we don't think our products are good enough. He offers a lifetime, money back guarantee on any tape or tape series. Very few ever come back.
* A guarantee will make us work even harder to please. Subconsciously if we know that there is a guarantee, we will be adverse to cutting any corners or overlooking the small, usually insignificant details.
* Every entrepreneur who has started offering a guarantee has told me that their sales of products and/or services have at least doubled. Yes, a few people have taken advantage of the guarantee, but the extra sales have more than compensated.

I am worried that people will take advantage of the guarantee.

* Yes, unfortunately, there are those who will take advantage of the offer. I know people who buy tapes, make copies and return them. There are others who will wear a gown to a party and then return it the next day. My feeling, however, is that the majority of people are honest and will appreciate our willingness to offer a guarantee.
* For years I worked in a restaurant where we offered a 100% satisfaction guarantee. We had our own standards, and even if a guest didn't realize it, if their meal didn't arrive at their table by our time specifications, a manager would visit their table and tell them that we were buying everything. We never had to advertise. Our message of excellent service was broadcast for us.
* For my Special Reports and my Presentations' e-book, I offer a 100% money back guarantee if buyers are not pleased with the quantity and quality of the information contained. And, for my Development and Design business of Custom Websites, I offer the guarantee that I will continue working and tweaking until my client is completely satisfied.

What can you guarantee, or do you guarantee? I feel that the stronger the guarantee, the more confidence and credibility we exude. If we are afraid to offer a guarantee, is it because we are not sure of the value of our work? And, if we are not sure of the value, how can we convince others to buy from us and/or hire us? If we do offer a money-back guarantee, and a large number of people use it, it probably means that we need to re-evaluate and upgrade our work, our prices and ourselves. Weighty questions, I know, but to jump to the next plateau, we need to ask them.

Chris King is a free agent, professional speaker, storyteller, writer, website creator / designer, and fitness instructor. Chris has what she calls a “Portfolio Career” --many careers at the same time. If you wonder if you could handle and love having a “Portfolio Career” you will find a free assessment to take at http://www.creativekeys.net/portfoliocareertest.htm Sign up for her eclectic E-newsletter, Portfolio Potpourri, at http://www.freelanceliving.com You will find Chris’ business website at http://www.creativekeys.biz

Fundraising Mailing Lists: How List Brokers Can Help

Last time I checked, there were 25,000 response lists and 50,000 compiled lists currently on the market. Among all of these lists, you'll find hundreds that work for fundraising appeals. Actually, you likely won't find them. Locating the best names for your mailing is complicated and best left to an experienced list broker.

A list broker is a specialist who researches and recommends lists for you, and manages all the paperwork and other details of renting the list.

An experienced list broker:

* helps you find new lists
* identifies profitable segments on unlikely lists
* helps you create a matrix for testing your mailing against other lists
* negotiates the best prices for you with the list owner
* recommends other media (such as email) to consider testing
* makes sure the list gets to your lettershop on time
* helps you evaluate your response rates, gift income and other results
* manages invoicing for lists you rent

A Typical List Rental Transaction

1. You phone a list broker that specializes in the non-profit sector
2. You describe your organization’s mission, including what you do and who you help
3. You describe your ideal donor (such as "female, 55 years old, married, owns home, $150,000 household income, cares about animal welfare, lives in the United States and responds to direct mail fundraising appeals from animal rights organizations")
4. You email the list broker a PDF sample of the direct mail package that you are going to mail to the list, and the list broker forwards it to the list owner
5. The list owner reviews and approves your package
6. You tell the list broker the following
1. the selects you want, if any*
2. how many names you want to order
3. when you will mail your piece
4. when you need to receive the names
5. where you want the names to be sent (your lettershop, usually)
7. The list broker prepares your list and sends it to your lettershop or service bureau
8. Your lettershop keys your reply device and other components so you can track the results of this mailing back to this list
9. You mail your package to the names on the list
10. You process each donation you receive, adding the names to your database (they are yours to keep), and flagging each new donor record to note the package and list used to acquire the donor

* A select is a process that the list broker conducts on your behalf to choose only some names from the entire list. You might ask the broker to select names from a particular zip code, for example, and only rent you those names.

Mailing list brokers know the industry. The firms they work for have researched and tested thousands of lists. So working with a qualified mailing list broker is vital.

© 2006 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the Author" message)

Viral Marketing: Putting Your Networking On Steroids

Viral marketing is a term that has been floating around for nearly a decade. It is a form of marketing that relies on creating a message or a product that is so captivating and so compelling that it is almost impossible for recipients not to pass it along to their networking contacts, who in turn, will pass it along to their networking contacts, etc., etc., etc. until there is a huge surge in brand awareness and demand for your product or service.

The classic example of viral marketing is Hotmail, which, as you know, offers a f.r.e.e e-mail service to people on the Internet. Unfortunately, when Hotmail started out, not too many people knew about it.

To remedy that, the powers that be at Hotmail added a little caption promoting their service at the bottom at of each of their e-mails. Within a year and a half, they had over 12 million subscribers. That's when Microsoft stepped in and purchased it for $400 million. Not bad for a free service, huh?

Fast forward a few years and we've got people in many, many fields creating marketing messages that enlist the recipients as a voluntary sales force; people who receive the message, spread the message like wildfire throughout their various business and social networks. Just think of all the e-mail jokes you receive and you'll know what I'm talking about.

We can accomplish on the Internet in seconds what it would take us months or even years to accomplish offline. With just the click of a mouse a message can be sent to hundreds or even thousands of people. The result is that our networking efforts can produce monumental results.

Look at Scott Stratten. He's a guy who created a short video that was seen by more than a million people on the Internet and brought him over 70,000 new subscribers to his newsletter. (Are you starting to see the power of all this?)

Ah, but what if you don't have the money to make short movies or if you haven't got a creative bone in your body? Then you must do whatever you can do to have your marketing message seen by as many people as possible that, in turn, will pass that message on to others. Here are just a few things you can try:

* Create a simple mailing list (perhaps something like a quote of the day) - with inspirational, educational or funny content that will be passed from one person to another. At the bottom of each issue put a small message about yourself and your offerings.

* If you send a newsletter, be sure to ask readers to pass copies along in every issue.

* Put a tell-a-friend form on your Web site.

* Use autoresponders to stay in touch with your prospects and customers. Give tem unexpected bonuses that they can pass on to others.

* Get as much media coverage as possible by sending press releases regularly.

* Enter into joint ventures with people who share your target market and cross-pollinate your mailing lists while you each endorse the other.

* Submit articles to article banks and your name will be seen over and over again when the articles are used in newsletters and placed on different Web sites.

* Create affiliate programs for your products and services. Let others promote you to their networks.

* Write an e-book that you give away and allow others to give away or sell, if they wish, as long as they do not alter it. Naturally, your marketing message will be front and center.

Bottom Line: If you want your success to be outrageous, make sure your message is contagious.

Leni Chauvin, The Client Attraction Coach,™ is a leading authority on business networking and client attraction marketing. She helps self-employed and commissioned professionals attract more clients and make more money without them having to spend a fortune to do it. For tons of F-R-E-E networking and marketing resources, including the e-course, "7 Key Client Attraction Strategies for Solo Professionals" visit http://www.attractclientsgalore.com